Est. 1984: How it all Began

Forever 21 was established in 1984 in Los Angles, California. The man behind the innovative phenomenon Don-Won Chang, is who we owe thanks to for the ever growing, popular source for the most current fashions at the greatest value. Surpassing the wonderful age of 21 Forever 21has been around for 25 years and has no intent of stopping soon.
Originally named Fashion 21, it all began on Figueroa St. with 900 square feet. On April 21st 1984 the first store was created, still in operation today, bearing its original name. By the end of its first year, sales had increased from $35,000 to $700,000. Later expanding its business at the rate of a new store every six months, the brand changed its name to Forever 21. In 1989 the year I was born Forever 21 opened its 11th store in Panorama City, CA, the first to be located in a mall. Now having expanded to 5,000 square feet this was only the beginning of the hundreds of specialty stores soon to be found in almost every major mall nation wide. After the opening of its first store outside of California in 1995 Forever 21 now had reached a total of 40 stores in just ten years.
Today with over 350 stores nation wide, Forever 21 has expanded drastically. Opening flagship stores in almost every major city in the U.S. it now averages at 24,000 square feet, almost tripling its original size. Its shop-in-shop concepts demonstrates its strength as a boutique and specialty retailer over their department store counterparts. By 1996 its revenue surpassed $1 billion dollars causing Forever 21 to be one of the top privately held companies in the U.S. Budgeting its expenses in advertising, there affordable merchandise and brand loyalty will keep Forever 21 growing, allowing the brand to expand even further reaching its full potential.
In just 25 short years my favorite retailer has become not only known but loved nation wide. The story of Forever 21 is not only innovative but inspiring as it motivates me to do and believe in all my future dreams and goals because life is promising. As simply stated at the bottom of all of their shopping bags, For God so loved the world, that he gave his only begotten Son, that whosoever beileveth in him should not perish, but have everlasting life. John 3:16